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Exhibit B Agency

Project
50% Revenue Goal in 3 Months
 
Year
2023
 
Scope of Work
Strategy

Industry
Start-Up, B2B

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"By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far."

CEO, Creative Director

Ashli F.

CEO, Creative Director

Ashli F.

Here's the Sitch
(aka Situation)

As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction.

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However, growth was not yet systemized or scalable.

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Key challenges included:

  • No consistent client acquisition strategy beyond inbound referrals

  • Discomfort with pitching, particularly when it felt inauthentic or misaligned

  • Revenue inconsistency, despite offering high-ticket services ($10K–$30K+)

  • A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship

 

While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth.

Our Approach

Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth.

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The session focused on:

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Clarifying Brand Positioning & Ideal Client Focus

Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship

Refined how to communicate value in a way that feels authentic, intentional, and aligned

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Reframing Outreach as Aligned Partnership-Building

Shifted the client’s perspective on pitching from transactional to relationship-driven outreach

Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels

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Revenue Strategy & Service Alignment

Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns

Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets

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Introducing Scalable Systems & Sales Structure

Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency

Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time

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Founder-Led Visibility Strategy

Reinforced the importance of the founder’s voice in building trust and connection

Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility

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Our Impact & Client Milestones

Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth.

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Key milestones included:

  • Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services.

  • Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts.

  • Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process.

  • Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm.

  • Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency.

  • Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

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