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Lachers Reese

Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management

Client
Lachers Reese: Holistic Growth

Year
2018-2019
 
Scope of Work
Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development
 
 
Industry
Lifestyle, B2C

Upscale Image from Freepik AI (2).png

Here's the Sitch
(aka Situation)

A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside!

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Goal & Objectives

  • Update and launch website

  • Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc.

  • Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships

  • Find opportunities to maximize staff, and overall growth in customers

Our Approach

To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support.

Our Impact & Client Milestones

  • Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018)

  • Developed messaging & graphics for brochures, which highlighted special occasion bookings

  • Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign

  • Brainstormed & created a brand ambassador/influencer program to connect with local influencers

  • Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure

  • Ongoing support:

    • Lead operations management

    • Develop internal processes

    • Improve company culture

    • Host staff meetings

    • Brainstorm salon specials

    • Improve external communication processes & more

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