"I did coaching with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend."
Dawn F.
Founder
Here's the Sitch
(aka Situation)
Beauty By Dawn was preparing for two key Fall vendor events while also looking ahead to the holiday season—one of the most critical revenue periods for product-based businesses.
However, there wasn’t a clear, data-informed strategy connecting:
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Event participation → brand visibility → sales conversion (in-person and online)
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Fall activations → holiday campaign readiness → long-term vendor growth
Like many emerging brands, efforts risked becoming tactical and reactive instead of structured and revenue-driven—leaving missed opportunities in both event ROI and seasonal momentum.
Our Approach
We designed a custom 60-day strategy sprint focused on aligning Beauty By Dawn’s event marketing, customer insights, and holiday positioning into one cohesive growth plan.
Our work focused on:
Audience & Opportunity Mapping
Assessed target audiences for both Fall events using organizer insights and collaboration opportunities
Identified ways to integrate Beauty By Dawn into broader event marketing for increased visibility
Event-to-Revenue Strategy
Built pre-, during-, and post-event marketing strategies
Defined tactics to convert foot traffic into both immediate and sustained sales (online + in-person)
Competitive & Seasonal Positioning
Analyzed competitor holiday campaigns to identify gaps, dos, and don’ts
Developed tailored holiday campaign strategies to position the brand for peak seasonal demand
Real-Time Optimization & Insights
Debriefed each event to capture what drove engagement and sales
Translated insights into repeatable strategies for future activations
Growth Pipeline Development
Identified lookalike vendor opportunities for 2024
Built a forward-looking strategy to expand Beauty By Dawn’s presence across aligned markets
Our Impact & Client Milestones
In just 60 days, Beauty By Dawn transitioned from event participation without structure to a data-informed, revenue-focused approach to in-person and seasonal sales.
Key outcomes included:
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Developed a full-funnel vendor marketing system - Created a clear pre-, during-, and post-event strategy for their first U.S. vendor activation—establishing a repeatable framework for future events.
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Achieved 89% of their revenue goal - Demonstrating strong alignment between strategy, execution, and on-the-ground sales performance.
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Turned in-person traffic into an owned audience for the first time (20% conversion rate) - Captured 20 email subscribers from ~100 attendees—shifting from one-time event sales to building a sustainable pipeline for remarketing, customer retention, and future revenue.
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Shifted to data-driven selling (online + in-person) - Equipped the brand with insights to make informed decisions on product positioning, pricing, and customer engagement—extending beyond events into holiday and evergreen sales strategies.
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Established a holiday campaign framework - Created structured promotional strategies to maximize visibility and conversions during peak season, with tactics that can be reused year-round.
Beauty by Dawn
Project
Elevating Strategy & Engagement
Year
2023
Scope of Work
60-Day Pow Wow
Industry
Lifestyle, B2C
