Tina Turtle x Influencer Marketing & Management
Boosting Tina Turtle’s Brand and Revenue
Client
Tina Turtle
Year
2024
Scope of Work
Branding, Influencer Marketing, Influencer Management
Industry
Lifestyle
With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.
Here's the Sitch
(aka Situation)
Our Approach
Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life.
Branding & Strategy:
Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity.
Marketing & Communications:
Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries.
Operations Management:
Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue.
Our Impact & Client Milestones
Revenue Growth:
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From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance.
Social Media Milestones: -
Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence.
Brand Partnerships: -
She attended her first festival, the Broccoli City Music Festival, with travel compensation.
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Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand.
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After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations.
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Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more.
With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.