Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."

Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work Strategy Industry Start-Up, B2B "By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far." CEO, Creative Director Ashli F. CEO, Creative Director Ashli F. Here's the Sitch (aka Situation) As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction. However, growth was not yet systemized or scalable. Key challenges included: No consistent client acquisition strategy beyond inbound referrals Discomfort with pitching, particularly when it felt inauthentic or misaligned Revenue inconsistency, despite offering high-ticket services ($10K–$30K+) A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth. Our Approach Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth. The session focused on: Clarifying Brand Positioning & Ideal Client Focus Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship Refined how to communicate value in a way that feels authentic, intentional, and aligned Reframing Outreach as Aligned Partnership-Building Shifted the client’s perspective on pitching from transactional to relationship-driven outreach Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels Revenue Strategy & Service Alignment Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets Introducing Scalable Systems & Sales Structure Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time Founder-Led Visibility Strategy Reinforced the importance of the founder’s voice in building trust and connection Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility Our Impact & Client Milestones Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth. Key milestones included: Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services. Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts. Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process. Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm. Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency. Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

The Breed Ent Grammy-Winning Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Sitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new "pressure-free" venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

The Breed Ent Grammy-Winning Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Sitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new "pressure-free" venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Sitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc. Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authentic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity. When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, DJ Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

"TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently." Micha'Angelina Founder

Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work Strategy Industry Start-Up, B2B "By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far." CEO, Creative Director Ashli F. CEO, Creative Director Ashli F. Here's the Sitch (aka Situation) As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction. However, growth was not yet systemized or scalable. Key challenges included: No consistent client acquisition strategy beyond inbound referrals Discomfort with pitching, particularly when it felt inauthentic or misaligned Revenue inconsistency, despite offering high-ticket services ($10K–$30K+) A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth. Our Approach Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth. The session focused on: Clarifying Brand Positioning & Ideal Client Focus Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship Refined how to communicate value in a way that feels authentic, intentional, and aligned Reframing Outreach as Aligned Partnership-Building Shifted the client’s perspective on pitching from transactional to relationship-driven outreach Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels Revenue Strategy & Service Alignment Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets Introducing Scalable Systems & Sales Structure Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time Founder-Led Visibility Strategy Reinforced the importance of the founder’s voice in building trust and connection Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility Our Impact & Client Milestones Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth. Key milestones included: Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services. Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts. Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process. Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm. Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency. Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C "BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend!" Allison Shimamoto Founder

Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Client Town of Waterford Takes Action Towards Supporting Small Businesses Impacted by the Pandemic, Launches Grant Program Year 2022-2023 Scope of Work Project/Program Management | Administrative Assistance Industry Municipal Town of Waterford Town of Waterford Here's the Sitch (aka Situation) Using funds from the American Rescue Plan Act, the Town of Waterford wanted to develop and administer a Small Business and Assistance Program that would provide pandemic relief to small businesses. This was the first program directly supporting Waterford small businesses, and First Selectman Rob Brule along with the Economic Development Commission requested assistance. Our Approach We understood that facilitating a program that adequately supports the unique infrastructures, cultures and processes found within small business models requires many interconnected pieces. We took a well-rounded, innovative and customized approach to implementing operations management services that thoroughly assessed the specific needs of Waterford’s small businesses in order to: Ensure the shared grant materials align with legal requirements, grant information is clearly communicated and promoted to prospective applicants, make sure the application process is conducted as seamlessly and fairly as possible, facilitate communication so that all relevant parties can be kept knowledgeable on awardees and implement administrative support to upkeep maintenance and reporting Our Impact & Client Milestones As of January 2023, BRVC is working with the Town of Waterford to facilitate the second cohort for the program, with the remaining $105,000 ARPA funds. Our Operations Management support enabled us to build the Town of Waterford's first Small Business program, from end-to-end and specifically: Ensure it followed federal/ARPA policy Facilitated community listening via a survey that gathered quantitative and qualitative data from over 50 small business owners, which was not only useful for the creation of the program but also for long-term use by the town Curate and host a virtual round table discussion between town leaders and small businesses impacted by the pandemic, to de-mystify any concerns about the application process Built a user-friendly submission process, which resulted in 9 complete applications Created a user-friendly application rubric for the EDC to award $78,500 in total funding to all 9 applicants