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- Optimizing Systems for Sustainable Impact | 2025 BRVC Site
"I took a coaching class with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend." Dawn F. Founder Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C
- Insightful Guidance, Renewed Confidence | 2025 BRVC Site
Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Sitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands, Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.
- Insightful Guidance, Renewed Confidence | 2025 BRVC Site
Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authentic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity. When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, DJ Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.
- Financially Empowering HBCU Students | 2025 BRVC Site
"TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently." Micha'Angelina Founder
- Optimizing Systems & Messaging | 2025 BRVC Site
RiseUP for Arts Non-Profit RiseUP for Arts Takes Art ManiFESTation to New Heights Client RiseUP for Arts: Project Management to Empower Event Committee Year 2022 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Non-Profit Here's the Sitch (aka Situation) Fundraisers, Art ManiFESTation (a collaboration with MAD) and Cocktails for Change, are not foreign events to supporters of RiseUP for Arts. In 2022, the organization wanted to mesh the high-energy of these events, to produce an interactive arts experience in Connecticut. RiseUP was founded in 2012 as a youth development and mentoring program aimed at helping youth develop the skills needed to be the catalysts that inspire and uplift their community. RiseUP for Arts has grown to be the State of Connecticut's only state-wide public art nonprofit. In addition to public art, RiseUP for Arts is still focused on youth development in each community mural project. RiseUP also partners and organizes creative placemaking experiences across Connecticut. In 2021, RiseUP for Arts Founder, Matt Conway, wanted to revitalize the organization's Art ManiFESTation event by forming an event committee and streamlining tasks. Our Approach Excited to bring a unique experience to Connecticut's arts ecosystem, we facilitated the below processes: An assessment of the existing RiseUP team, divided into 6 sub-committees based on superpowers/event Helped teams focus on individual goals and tasks through consistently updated Assisted with Marketing strategy and messaging where necessary. (Framed the event’s interactive elements messaging for sponsorship/marketing purposes) Built out contacts for sponsorship list (up to 40) Team supervision/accountability - attended necessary meetings to ensure teams were kept on track, risks were mitigated, and agendas were moving forward. The below ROI of our support contributed to an organized event that "exceeded expectations by 1,000%!"(Source) Risk mitigation and accountability monitoring Increased productivity levels Time and energy available to complete other tasks (Time Management) Establishment and maintenance of efficient business systems and processes Documented processes (to help plan for next year’s event)
- Town of Waterford | 2025 BRVC Site
Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authentic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity. When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, DJ Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.
- Insightful Guidance, Renewed Confidence | 2025 BRVC Site
Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses
- Optimizing Systems & Messaging | 2025 BRVC Site
Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."
- Optimizing Systems & Messaging | 2025 BRVC Site
The Breed Ent Grammy-Winning Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Sitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new "pressure-free" venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.
- Small Town Goes Big | 2025 BRVC Site
Power in Pink Non-Profit Raises Breast Cancer Awareness for Black Women at 2nd Fashion Show Client Power in Pink: Fashion Show for Breast Cancer Awareness Month Year 2018 Scope of Work Brand Messaging Development, Content Creation, Social Media Management, Newsletter Creation, Public Relations, Brand Partnerships Industry Non-Profit Here's the Sitch (aka Situation) New York Based non-profit, Power In Pink, host its 2nd Annual Fashion Show to highlight breast cancer awareness and unite experiences through fashion, art and personal testimonies. In 2018, a total of 1,708,921 new cancer cases were reported in the United States, 845,972 among females (CDC.gov ) "In the United States, age-adjusted breast-cancer mortality is about 40% higher among Black women than among non-Hispanic White women (27.7 vs. 20.0 deaths per 100,000 women from 2014 through 2018), despite a lower incidence among Black women (125.8 vs. 139.2 cases per 100,000 women) (NEJM.org ). With breast cancer being so common and seeing her mom be a 20+ year survivor, Dafina Morris felt compelled to combine her affinity for fashion, beauty and decor with a cause that mattered greatly to her. In 2017, Dafina launched non-profit organization Power In Pink--a black-owned non-profit organization that serves as a hub for minority women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. In October of that year, she curated a fashion show to raise breast cancer awareness. The following year, she desired more exposure for the show and its cause. Our Approach Within 3 months, BRVC transformed Dafina's mission an single event into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Within 3 months, BRVC transformed Dafina's mission into a brand that could be supported after the fashion show ended. We spent the first month auditing Power In Pink's existing presence and implementing brand development (i.e. narrative framing & key messaging development, website design & consulting, logo consulting, etc). Then we assisted with content production and engagement activity on social media—primarily for the fashion show, but as well as for the Power In Pink brand, generally. Specifically, for the fashion show, we launched a campaign using #PowerInPinkFashionShowII to highlight promotional flyers, partnerships, sales/discounts and reposts from those involved and/or supporting the event. We also launched the organization's newsletter. With messaging solidified and social media actively marketing the show, we were able to use PR to increase awareness in local media, influencers and sponsors; as well as assist event coordination. Our Impact & Client Milestones Our social media content creation and digital strategy resulted in: Followers using the hashtag pre, during and post the event, which garnered about 33k impressions and 3.8k engagement. Growth on Instagram: 22.1k impressions (+1.1k ), 17k reach (+2k) and an engagement rate of 16% (+6%). 7 newsletters sent—all of which resulted in an average of 31% email opens and 5.44% email clicks—both of which are above average for non-profits organizations (according to Mailchimp.) Our Event PR efforts resulted in: Secured brand partnerships with NY-based brands, Versed Media and Wear Wardrobe. Both brands shared the event with their network and offered a discount code or donated services. Secured in-kind sponsors from: Alikay Naturals, CURLS, Shoe Crazy Wine, Thrive Causemetics, Lotus Embers, LLC, Michael Ivory Photography and T. McDonald Cosmetics, LLC. Secured vendor, MajesticJewelzLane Received coverage from Montclair State University student, Babee Garcia, who produced a multimedia project called "The beYOUtiful Project." This project represented how people embrace beauty with issues relating to body image acceptance and gender identification.
- Triple Revenue with Brand Deals | 2025 BRVC Site
Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses
- Financially Empowering HBCU Students | 2025 BRVC Site
Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C "BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend!" Allison Shimamoto Founder

