CT Office of The Arts Connecticut Office of the Arts Bolsters Economic Opportunity in the Arts with Workforce Initiative Client CT Office of The Arts: Improving Economic Opportunity in the Arts Year 2017-2023 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Municipal, Non-Profit Here's the Sitch (aka Situation) A paid apprenticeship program that gives Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans an opportunity to gain high-level professional work experience with not-for-profit arts and cultural organizations throughout the state. Since its inception in 2017, more than 100 Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans have been placed in apprenticeships at non-profit and cultural organizations. In return, they have explored various job opportunities in the arts, developed new passions, enhanced their skillset, received professional development support and, for some, long-term employment. Additionally, host organizations have provided apprentices with engaging experiences in arts administration, visual arts, arts presenting/curating, media arts, performing arts, visual arts, arts education and literary arts. In an effort to scale the program with an intenton of curating a well-rounded summer apprenticeship experience that attracts more talent as well as fosters job opportunities, the Connecticut Office of the Arts requested assistance to achieve the following outcomes: Maintain retention of apprentice placements in selected organizations Show that AWI/employment in the arts contributes to the economic growth in CT Be able to gather accurate apprentice demographics, and use data to further improve diversity, equity and inclusion in the program Build trust as well as organic & ongoing relationships between COA, apprentices & organizations (receive genuine trackable & quality feedback from organizations & interns in regards to their experiences with one another, as well as COA/AWI) Instill professional development workshops/trainings for intern applicants & selected organizations Long-term: Receive applications that align with the cross-sectors of the arts' community (i.e. public relations, marketing, etc.) Our Approach We worked with COA’s leadership to thoroughly assess and update internal messaging for the program to ensure it maintains its integrity of following state policy as well as its READI principles, provided messaging and counsel for public information sharing via newsletters, social media and directly with stakeholders, strategically and carefully implemented communications and operational practices/counsel to COA, stakeholders and apprentices as they navigated COVID-19 and facilitated implemenetation and supervision of the developed processes Our Impact & Client Milestones Since 2020, a total of 35 apprentices were provided job opportunities in 35 non-profit organizations within 2 years, resulting in over $131,250 being distributed to apprentices. (Please view our reports for details on the impact of our work and how we met/exceeded required outcomes: 2021 and 2020. Kindly note, each of our client collaborations include frequent check-ins, agendas and recap reports.) Additional Reference Links: AWI Website (Kindly note, BRVC is a part of the program’s redesign for 2023. Our work involves: brand development, social & digital strategy, public relations and project management.) 2021 Selected Apprentices 2020 Selected Apprentices

"TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently." Micha'Angelina Founder

Connecting Creatives With Career Opportunities The City of New Haven and the Connecticut Office of the Arts unite to launch an innovative career fair designed to empower creatives and arts organizations. Client City Of New Haven Year 2024 Scope of Work Communications & Marketing Assets, Go-To-Market Strategy, Content Creation, Public Relations, Brand Partnerships, Event Planning & Management Industry Muncipality Here's the Sitch (aka Situation) The Connecticut Office of the Arts (COA) is dedicated to fostering the health of Connecticut's creative economy. Guided by the belief that the arts are a human right, COA supports participation and arts-making for all people. To bring this vision to life, Creative U was born—a dynamic two-day conference led by Sweets & Sounds Entertainment, hosted by the City of New Haven, and powered by COA. The goal: create a space for learning, collaboration, and networking while directly connecting creatives to employment opportunities in arts and entertainment. BRVC was brought on to help launch the first Creative Workforce Arts & Entertainment Career Fair, a centerpiece of the event. The challenge was to craft a go-to-market strategy that not only drove awareness and attendance but also created a meaningful experience for both job-seekers and employers. Our Approach To ensure the event's success, BRVC implemented a multi-layered strategy that integrated marketing, communications, and on-the-ground event execution. Strategic Planning & Positioning: Developed messaging to position the career fair as a one-of-a-kind, free opportunity for creatives and employers. Created the Creative Workforce: Arts & Entertainment Major, a workshop series to prepare participants with networking, innovation, and career advancement skills. Content Creation & Marketing: Designed engaging visuals, promotional content, and registration funnels to build excitement and drive attendance. Leveraged storytelling across social media and PR outreach to highlight the event’s unique value Partnership Development: Secured key partnerships with local arts organizations and businesses to broaden outreach and participation. Event Execution: Managed day-of logistics including registration, employer coordination, panel discussions, and interactive features such as: Live music by DJ Ch’Varda Free headshots for attendees Networking Bingo 1:1 office hours with industry experts Keynote conversation with guest speaker Pretty Vee Qualitative Feedback Attendees appreciated connecting with employers exclusively focused on arts and entertainment: “At most career fairs, no employers are geared toward the arts. This event was a game changer.” One employer shared immediate ROI: “I’ve already contracted a design project with a candidate I met at the fair and have meetings scheduled with two others. I wouldn’t have found this talent otherwise.”

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Municipal Here's the Sitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authentic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity. When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, DJ Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Sitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a "Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Municipal Here's the Sitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

"I did coaching with Brianna and it was amazing! I developed a better marketing strategy, received feedback on my online presence, defined my target audience and so much more. Plus I had great interaction with the rest of the class. Would highly recommend." Dawn F. Founder Here's the Sitch (aka Situation) Beauty By Dawn was preparing for two key Fall vendor events while also looking ahead to the holiday season—one of the most critical revenue periods for product-based businesses. However, there wasn’t a clear, data-informed strategy connecting: Event participation → brand visibility → sales conversion (in-person and online) Fall activations → holiday campaign readiness → long-term vendor growth Like many emerging brands, efforts risked becoming tactical and reactive instead of structured and revenue-driven—leaving missed opportunities in both event ROI and seasonal momentum. Our Approach We designed a custom 60-day strategy sprint focused on aligning Beauty By Dawn’s event marketing, customer insights, and holiday positioning into one cohesive growth plan. Our work focused on: Audience & Opportunity Mapping Assessed target audiences for both Fall events using organizer insights and collaboration opportunities Identified ways to integrate Beauty By Dawn into broader event marketing for increased visibility Event-to-Revenue Strategy Built pre-, during-, and post-event marketing strategies Defined tactics to convert foot traffic into both immediate and sustained sales (online + in-person) Competitive & Seasonal Positioning Analyzed competitor holiday campaigns to identify gaps, dos, and don’ts Developed tailored holiday campaign strategies to position the brand for peak seasonal demand Real-Time Optimization & Insights Debriefed each event to capture what drove engagement and sales Translated insights into repeatable strategies for future activations Growth Pipeline Development Identified lookalike vendor opportunities for 2024 Built a forward-looking strategy to expand Beauty By Dawn’s presence across aligned markets Our Impact & Client Milestones In just 60 days, Beauty By Dawn transitioned from event participation without structure to a data-informed, revenue-focused approach to in-person and seasonal sales. Key outcomes included: Developed a full-funnel vendor marketing system - Created a clear pre-, during-, and post-event strategy for their first U.S. vendor activation—establishing a repeatable framework for future events. Achieved 89% of their revenue goal - Demonstrating strong alignment between strategy, execution, and on-the-ground sales performance. Turned in-person traffic into an owned audience for the first time (20% conversion rate) - Captured 20 email subscribers from ~100 attendees—shifting from one-time event sales to building a sustainable pipeline for remarketing, customer retention, and future revenue. Shifted to data-driven selling (online + in-person ) - Equipped the brand with insights to make informed decisions on product positioning, pricing, and customer engagement—extending beyond events into holiday and evergreen sales strategies. Established a holiday campaign framework - Created structured promotional strategies to maximize visibility and conversions during peak season, with tactics that can be reused year-round. Beauty by Dawn Project Elevating Strategy & Engagement Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C

Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work Strategy Industry Start-Up, B2B "By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far." CEO, Creative Director Ashli F. CEO, Creative Director Ashli F. Here's the Sitch (aka Situation) As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction. However, growth was not yet systemized or scalable. Key challenges included: No consistent client acquisition strategy beyond inbound referrals Discomfort with pitching, particularly when it felt inauthentic or misaligned Revenue inconsistency, despite offering high-ticket services ($10K–$30K+) A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth. Our Approach Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth. The session focused on: Clarifying Brand Positioning & Ideal Client Focus Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship Refined how to communicate value in a way that feels authentic, intentional, and aligned Reframing Outreach as Aligned Partnership-Building Shifted the client’s perspective on pitching from transactional to relationship-driven outreach Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels Revenue Strategy & Service Alignment Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets Introducing Scalable Systems & Sales Structure Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time Founder-Led Visibility Strategy Reinforced the importance of the founder’s voice in building trust and connection Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility Our Impact & Client Milestones Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth. Key milestones included: Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services. Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts. Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process. Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm. Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency. Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

"I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people." April Kelly Mompreneur & Start-Up Founder

The Breed Ent Grammy-Winning Producers Unite 400+ Members of The Music Scene In Their Home State Client The Breed Ent: Uniting CT's Arts Community Year 2019 Scope of Work Brand Messaging Development, Content Creation, Influencer Marketing, Public Relations, Brand Partnerships, Event Planning Industry Entertainment, Lifestyle Here's the Sitch (aka Situation) What used to be known as an annual high-energy, day party, transformed into an inaugural 4-day weekend intended to amplify as well as unify the culture and talent in Connecticut's arts community. Founded in 2009 by Grammy-nominated and multi-platinum producers—Aaron “Y-A” Rogers and Rashad “Snacks” Johnson—The Breed Entertainment is a multi-tiered production company that creates quality and culturally-driven experiences through music, as well as community and entertainment events. Prior to 2019, The Breed Weekend only referred to an annual day party. However, Y-A and Snacks wanted to create a different experience that would break barriers and encourage Connecticut creatives to make genuine connections that would foster more collaboration and positive energy across the state's music community. Our mood going into this project: Our Approach Keeping the production company's desire for unification and amplification in mind, we worked with Y-A, Snacks and The Breed Entertainment team to create The Breed Weekend---the first 4-day event that bridged gaps in Connecticut’s entertainment scene through interactive moments. Specifically, we produced an event coordination that itemized essential tasks (i.e. budget, roles, and run of show). We also worked with The Breed to brand the event by providing messaging for all four events, as well as developed and implemented a marketing and communications plan that would generate awareness, attendance and revenue for the event. Our Impact & Client Milestones The multi-day event generated over 450 attendees. Specifically, our marketing and PR efforts resulted in: The creation of sponsorship opportunities as well as outreach that produced partnerships with Shine Papers, Connecticut Office of The Arts, Audiomack, Martell USA, Single Mom’s Alliance and the City of New Haven The creation of vendor opportunities that resulted in the involvment of local small businesses: Kenzie Kare, Concreat, Z For Everybody & Typsy Gypsy Earned 200,000+ impressions and 20,000+ engagement activity on Instagram Earned media coverage from Incline Magazine, CT Breakthrough, Power of Connecticut & IGASTT Podcast (estimated 20,000+impressions) Developed messaging for promotional video that was featured on a mobile advertisement Received attendance and involvement from influential experts familiar with funding Connecticut artists, the art of DJing, record labels/music industry, content producers, management and music producers. The Plug | The Breed Weekend 2019 The Grand Opening of The Live Room introduced a new "pressure-free" venue for artists to perform their music in front of a crowd that respects their craft. Artists came to "plug" their latest music for Connecticut's entertainment scene to enjoy. This event was hosted by Martell Cognac; and sponsored by Audiomack and Shine Papers. Bridging The Gap | The Breed Weekend 2019 Bridging the Gap was a night that combined interactive networking with a "town hall" discussion about breaking down walls and emphasizing the possibilities of success for everyone. Featured speakers included: Hot 93.7's Big Regg, Connecticut Office of the Arts' Adriane Vegas Jefferson, Chill Shump (music producer) and more. The Breed Day Party | The Breed Weekend 2019 The Breed Day Party 2019 was an opportunity for creatives and beyond to come together and have a good time! Thank you to Martell USA for partnering with The Breed Weekend 2019! Before The Breed Weekend, BRVC also collaborated with The Breed Entertainment and provided brand development, social & digital strategy consulting and public relations to all talent within the company which includes: Aaron "Y-A" Rogers (producer), Rashad "Snacks" Johnson (producer), DluxB (producer), Randi "Kashthebreed" (producer), Slay Washington (host/MC), DJ Eazy, and BUTT3R (artist). After The Breed Weekend, BRVC consulted The Breed on brand development as well as team development and engagement for the The Breed Academy.

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses