MEET THE TEAM Brianna Régine Walston Founder & CEO Alicia Cacciotti Executive Assistant to Founder & CEO Karissa Winfrey Associate Operations Account Manager Dana Harris Communications Lead Imani Chavis Creative Lead Lucas Mack Sales Partner CEO & Founder, Skyline Media About BRVC Launched in February 2017 by Brianna Régine Walston, what started as Brianna Régine Visionary Consulting has now evolved into The BRVC Company—a growth and transformation partner for purpose-driven founders, funders, brands, and organizations. We believe bold visions deserve more than hustle and hope. They deserve structures, systems, and storytelling that make impact scalable and sustainable. That’s where we come in. Whether you’re a founder building something from the ground up, a funder strengthening your portfolio, or an organization ready to amplify your reach, we partner with you to: -Build intentional brands rooted in authenticity and influence. -Design scalable systems and operational structures that work. -Craft stories that capture attention and move people to act. Our approach is human-centered and results-driven: we meet you where you are, shape our strategies to your unique goals, and fill the gaps that keep your vision from becoming reality. We’ve partnered with startups, nonprofits, corporations, and culture-shifting leaders across industries—and the common thread is this: together, we don’t just grow businesses, we create movements that last. Because your vision deserves more than survival. It deserves to become the standard. Work with us Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Grow your brand with a team that genuinely cares about the REAL legacy you desire! Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Work with us ENTERTAINMENT LIFESTYLE START-UP NON-PROFIT MUNICIPALITY B2B & B2C SECTORS ENTERTAINMENT Entertainment ENTERTAINMENT Lifestyle ENTERTAINMENT Start-Up ENTERTAINMENT Non-Profit ENTERTAINMENT Municipality ENTERTAINMENT B2B & B2C Work with us Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Grow your brand with a team that genuinely cares about the REAL legacy you desire! Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Work with us ENTERTAINMENT LIFESTYLE START-UP NON-PROFIT MUNICIPALITY B2B & B2C SECTORS ENTERTAINMENT Entertainment ENTERTAINMENT Lifestyle ENTERTAINMENT Start-Up ENTERTAINMENT Non-Profit ENTERTAINMENT Municipality ENTERTAINMENT B2B & B2C Work with us Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Based in Connecticut, but serving clients around the world, we are grateful to have experience with increasing brand growth for remarkable clients touching a variety of industries. Grow your brand with a team that genuinely cares about the REAL legacy you desire! Work with us ENTERTAINMENT LIFESTYLE START-UP NON-PROFIT MUNICIPALITY B2B & B2C SECTORS ENTERTAINMENT Entertainment ENTERTAINMENT Lifestyle ENTERTAINMENT Start-Up ENTERTAINMENT Non-Profit ENTERTAINMENT Municipality ENTERTAINMENT B2B & B2C Our Values Transparency and Trust Transparency is the gateway to trust and trust is needed to form a solid collaborative relationship. We prioritize professionalism among our team and the brands of our clients. Collaboration Our open-door policy comes from knowing a business owner or decision maker's lifestyle is about a constant exchange of knowledge. All of our client and staff relationships are based on a mutual-learning approach so everyone grows as individuals and as a brand of their own. Well-Being Drives Success We do not solely operate on the buck. Your well-being and ability to function plays a huge role in your brand's success. We dedicate time to learning who our clients and staff are as individuals and have their best interest in mind. Well-Being Drives Success We do not solely operate on the buck. Your well-being and ability to function plays a huge role in your brand's success. We dedicate time to learning who are clients and staff are as individuals and have their best interest in mind. Our open-door policy comes from knowing a business owner or decision maker's lifestyle is about a constant exchange of knowledge. All of our client and staff relationships are based on a mutual-learning approach so everyone grows as individuals and as a brand of their own. Collaboration Transparency and Trust Transparency is the gateway to trust and trust is needed to form a solid collaborative relationship. We prioritize professionalism among our team and the brands of our clients. Agency Highlights Agency Highlights

RiseUP for Arts Non-Profit RiseUP for Arts Takes Art ManiFESTation to New Heights Client RiseUP for Arts: Project Management to Empower Event Committee Year 2022 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Non-Profit Here's the Sitch (aka Situation) Fundraisers, Art ManiFESTation (a collaboration with MAD) and Cocktails for Change, are not foreign events to supporters of RiseUP for Arts. In 2022, the organization wanted to mesh the high-energy of these events, to produce an interactive arts experience in Connecticut. RiseUP was founded in 2012 as a youth development and mentoring program aimed at helping youth develop the skills needed to be the catalysts that inspire and uplift their community. RiseUP for Arts has grown to be the State of Connecticut's only state-wide public art nonprofit. In addition to public art, RiseUP for Arts is still focused on youth development in each community mural project. RiseUP also partners and organizes creative placemaking experiences across Connecticut. In 2021, RiseUP for Arts Founder, Matt Conway, wanted to revitalize the organization's Art ManiFESTation event by forming an event committee and streamlining tasks. Our Approach Excited to bring a unique experience to Connecticut's arts ecosystem, we facilitated the below processes: An assessment of the existing RiseUP team, divided into 6 sub-committees based on superpowers/event Helped teams focus on individual goals and tasks through consistently updated Assisted with Marketing strategy and messaging where necessary. (Framed the event’s interactive elements messaging for sponsorship/marketing purposes) Built out contacts for sponsorship list (up to 40) Team supervision/accountability - attended necessary meetings to ensure teams were kept on track, risks were mitigated, and agendas were moving forward. The below ROI of our support contributed to an organized event that "exceeded expectations by 1,000%!"(Source) Risk mitigation and accountability monitoring Increased productivity levels Time and energy available to complete other tasks (Time Management) Establishment and maintenance of efficient business systems and processes Documented processes (to help plan for next year’s event)

Future Link Optimizing Processes and Expanding Sustainable Impact for Future Link’s Career Coaching Program Client Future Link Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Non-Profit Here's the Sitch (aka Situation) Future Link sought a program evaluation consultant to assess and provide recommendations on the structure, processes, metrics, and scaling plan for their Career Coaching Program (CCP). The goal was to increase students' college persistence rate, degree completion, and workforce training outcomes that lead to internships and job placements. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked closely with Future Link to evaluate the program and create recommendations aimed at scaling the CCP. Our approach focused on improving efficiency, streamlining processes, and maintaining a human-centered approach while leveraging technology for scalability. Program Evaluation & Process Improvement: We reviewed the current program, focusing on the three-track structure, student life cycle, and career coach life cycle. Based on our analysis, we created three Standard Operating Procedure (SOP) Documents to standardize processes for the Career Planners, students, and staff. We also recommended automation to streamline tasks, improve efficiency, and maintain program effectiveness. Metrics Evaluation & Scaling Plan: We conducted market research to assess national benchmarks for career development programs, ensuring that Future Link was measuring the right data points. We also developed a scaling plan that outlined the steps needed to grow the program — including human, technical, and financial resources. Implementation & Automation: We implemented processes using Monday.com for tracking, reporting, and automation. This included designing workflows for all stages of the program and providing a clear, actionable plan for scaling and reporting to key stakeholders, such as the Future Link board and the ECMC Foundation. Our Impact & Client Milestones BRVC helped Future Link build a scalable framework for their CCP, focusing on process improvement, resource development, and data-driven strategies to ensure sustainable growth: Scaling Plan Development: We created a roadmap to expand CCP by focusing on human, technical, and financial strategies. The plan set clear goals to increase student reach to 175 students and secure 65 internships by 2024. We also identified key metrics for success, including graduation rates and financial stability. Process Improvement & Automation: Streamlined SOPs and integrated Monday.com for tracking and automating workflows. This improved efficiency, reduced administrative tasks, and supported the scaling of the program without compromising its personalized approach. Resource Creation: Developed 41 resources, including templates, tutorials, and guides, to aid in program execution and staff onboarding, empowering Future Link to grow while maintaining consistency. Data-Driven Strategy: We aligned the scaling efforts with measurable metrics, ensuring continuous improvement and positioning Future Link for future funding opportunities with detailed reports for stakeholders like the Future Link board and the ECMC Foundation.

Tina Turtle x Influencer Marketing & Management Boosting Tina Turtle’s Brand and Revenue Client Tina Turtle Year 2024 Scope of Work Branding, Influencer Marketing, Influencer Management Industry Lifestyle With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Here's the Sitch (aka Situation) Our Approach Over the past 8.5 months, we focused on solidifying the packaging and presentation of Tina’s brand to elevate her as a go-to collaborator for brands looking to connect with Gen-Z and millennial women who live confidently, appreciate nostalgia, and aim to make the most of life. Branding & Strategy: Updated social media bios and created a streamlined brand kit and one-sheet to establish a consistent and clear brand identity. Marketing & Communications: Defined partnership goals, conducted market research, and analyzed past efforts to identify strategic opportunities. Set up a Brand Correspondence Tracker to manage inbound inquiries. Operations Management: Managed inbound inquiries with response templates and directed to Tina’s management. Pitched outbound to relevant brands, securing partnerships and increasing revenue. Our Impact & Client Milestones Revenue Growth: From October 4 to December 20, Tina's revenue nearly doubled compared to the previous 1.5-month period, and almost tripled compared to the first 4 months of the partnership. This demonstrates a significant increase in both the average deal size and overall revenue performance. Social Media Milestones: Tina reached 100k+ followers on Instagram, significantly expanding her reach and influence. Brand Partnerships: She attended her first festival, the Broccoli City Music Festival, with travel compensation. Tina became the face of a summer campaign with Paper Planes, which resulted in ongoing engagement with the brand. After participating in gifting campaigns, Tina secured her first paid Steve Madden deal and a paid partnership with Adore Me, showcasing her ability to leverage event content into paid collaborations. Gained partnerships with Fashion Nova, Readyhubb, Kenner, Nike, PUMA and more. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator.

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses

Junior Achievement Unified Messaging and Strategic Engagement: Amplifying JAGFC’s Impact Across Stakeholders Client Junior Achievement Year 2024 Scope of Work Brand Messaging Development, Content Creation, Newsletter Creation Industry Non-Profit Here's the Sitch (aka Situation) Despite its undeniable positive impact, Junior Achievement of Greater Fairfield County (JAGFC) struggled to effectively articulate who the organization serves and how they are served. Staff and board members sought unified messaging to resonate with various stakeholders and clearly communicate JAGFC’s value. Our Approach From January to July 2024, BRVC applied a holistic brand growth strategy using marketing and communications expertise, with consultative support on operations management where needed, to position JAGFC as a go-to partner driving systemic change and empowering young people to build successful financial futures. This 3-step approach included: Audit Analyzing current communications and identifying opportunities for improvement. Marketing & Communications Plan Developing a strategic blueprint for stakeholder engagement and value articulation. Plan Implementation Executing strategies with a focus on impactful messaging and targeted audience engagement. Our Impact & Client Milestones By implementing BRVC’s strategies, JAGFC successfully increased awareness, engagement, and clarity in its communications, empowering its mission to inspire and support youth in building brighter financial futures. 1. Clearer Messaging & Target Audience Profiles: Developed audience profiles to define who is served and created a messaging framework for how JAGFC supports them. Provided a strategic blueprint for driving awareness, interest, and support, enabling JAGFC to clearly communicate its value across multiple stakeholders. 2. Strategic Social Media Performance: LinkedIn: Launched a "Boundless Possibilities" newsletter to increase the reach of educator, donor and volunteer stakeholders. Produced content that achieved a 10.6% click-through rate (CTR), outperforming posts from the prior 30 days. Engagement rate averaged 17.2%, surpassing previous metrics. Videos and carousel posts generated the highest impressions, with authentic student spotlights performing particularly well. Insights revealed LinkedIn as the priority platform for reaching corporate partners, donors, and educators. Instagram/Facebook: Reels increased reach on Instagram, while original/repurposed content performed better on Facebook. Images on Facebook drove more engagement than videos, aligning with the platform’s follower demographics of donors, corporate partners, and educators (vs. students/youth). 3. Tactical Insights: Emphasized engaging content formats such as videos, carousels, and tagged posts to maximize impressions and engagement. Identified content types that resonate with specific platforms, ensuring tailored promotion efforts for optimal impact. View Newsletetter

Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C "BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend!" Allison Shimamoto Founder

Future Link Optimizing Processes and Expanding Sustainable Impact for Future Link’s Career Coaching Program Client Future Link Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Non-Profit Here's the Sitch (aka Situation) Future Link sought a program evaluation consultant to assess and provide recommendations on the structure, processes, metrics, and scaling plan for their Career Coaching Program (CCP). The goal was to increase students' college persistence rate, degree completion, and workforce training outcomes that lead to internships and job placements. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked closely with Future Link to evaluate the program and create recommendations aimed at scaling the CCP. Our approach focused on improving efficiency, streamlining processes, and maintaining a human-centered approach while leveraging technology for scalability. Program Evaluation & Process Improvement: We reviewed the current program, focusing on the three-track structure, student life cycle, and career coach life cycle. Based on our analysis, we created three Standard Operating Procedure (SOP) Documents to standardize processes for the Career Planners, students, and staff. We also recommended automation to streamline tasks, improve efficiency, and maintain program effectiveness. Metrics Evaluation & Scaling Plan: We conducted market research to assess national benchmarks for career development programs, ensuring that Future Link was measuring the right data points. We also developed a scaling plan that outlined the steps needed to grow the program — including human, technical, and financial resources. Implementation & Automation: We implemented processes using Monday.com for tracking, reporting, and automation. This included designing workflows for all stages of the program and providing a clear, actionable plan for scaling and reporting to key stakeholders, such as the Future Link board and the ECMC Foundation. Our Impact & Client Milestones BRVC helped Future Link build a scalable framework for their CCP, focusing on process improvement, resource development, and data-driven strategies to ensure sustainable growth: Scaling Plan Development: We created a roadmap to expand CCP by focusing on human, technical, and financial strategies. The plan set clear goals to increase student reach to 175 students and secure 65 internships by 2024. We also identified key metrics for success, including graduation rates and financial stability. Process Improvement & Automation: Streamlined SOPs and integrated Monday.com for tracking and automating workflows. This improved efficiency, reduced administrative tasks, and supported the scaling of the program without compromising its personalized approach. Resource Creation: Developed 41 resources, including templates, tutorials, and guides, to aid in program execution and staff onboarding, empowering Future Link to grow while maintaining consistency. Data-Driven Strategy: We aligned the scaling efforts with measurable metrics, ensuring continuous improvement and positioning Future Link for future funding opportunities with detailed reports for stakeholders like the Future Link board and the ECMC Foundation.

Branding, Marketing, Communications & Operations Services When it comes to us taking your brand to its next level, you have options that range from do-it-yourself with expert guidance, to done-for-you with expert execution. Our Expertise Branding Brand Platform Strategy Brand Storytelling & Messaging Framework Brand Identity Manual Visual Style Guide Communications & Marketing Assets Marketing Go-To-Market & Growth Marketing Campaigns Content Creation Social Media Management Newsletter Creation & Management Communications Public Relations Brand Partnerships Speaking Engagements Influencer Marketing & Campaign Development Operations Project Management Strategic Planning Systems Implementation Administrative Assistance People Management Event Planning & Management Brand Growth Audit In 60 minutes, let's take you from feeling uncertain about the main challenge that has you feeling stuck, to having a step-by-step process to achieve brand growth starting the day you book the call. By chatting with BRVC's CEO for 60 minutes, your most pressing challenges can get a solution from an award-winning expert who will help you clearly identify your goals, outline a strategy (with tactics and KPIs) proven to get results in 3-months, and operate from your zone of genius. Consulting topics you can choose from: brand development, social media & digital strategy, public relations, project management & administrative assistance, and team development & engagement. In addition to receiving a strategic outline with next step recommendations, you'll also receive a recording of the consultation for lifetime access. $597 Count Me In ASCENT: 2-Day Growth Sprint Scaling a business can feel chaotic with daily tasks pulling you away from what truly matters. ASCENT is a strategic, immersive experience designed to help leaders and organizations like yours build sustainable structures, create efficient systems, and uncover the power of your brand story. The journey starts with our 2-Day Growth Sprint, a focused experience that helps you pause, reflect, and identify what’s holding your brand back. Over two working sessions, we cut through assumptions to uncover your greatest challenges and opportunities for growth. At the end of the sprint, you’ll receive: A Diagnostic & Opportunity Report outlining key challenges across the 3S framework: Structure, Systems, and Story A Custom ASCENT Snapshot with clear, actionable solutions to address those challenges and create a path forward The 2-Day Growth Sprint is the first step in the ASCENT journey, giving you the direction to lead with focus, confidence, and momentum. $5497 Learn More DFY Branding You. Yes, You. It's time to say goodbye to the guesswork in building your brand! Not sure how to communicate what makes your business unique? Struggling to turn your concept into an experience that captivates your audience? We’ve got you covered! At BRVC, we believe it’s not just what you say—it’s how you say it. Our branding services transform your business concept into an immersive experience that engages all five senses. From defining your identity to crafting messaging that resonates, we ensure your brand connects, inspires, and stands out. This done-for-you service is perfect for entrepreneurs or decision-makers ready to move beyond the basics and bring their brand to life with strategy, creativity, and impact. Whether you need a comprehensive brand overhaul or refinement of specific elements, we customize every detail to deliver results that speak for themselves. Prices Vary Submit My DFY Request DFY Marketing Ready to take your marketing to the next level? Say goodbye to the overwhelm and hello to strategies that work! Don’t have time to create engaging content? Not sure how to keep up with social media trends or manage influencer partnerships? Wondering how to connect with your audience in a meaningful way? That’s where we come in. Our marketing services cover everything from content creation and social media management to newsletter campaigns, influencer marketing, and even consumer listening through surveys. We take the guesswork out of marketing, so you can focus on what you do best while your brand connects, engages, and grows. Whether you need support in one area or all, our team customizes strategies to meet your goals and ensure your marketing efforts deliver results every time. Prices Vary Submit My DFY Request DFY Communications Being seen looks good on you! That's exactly what we want targeted audiences to say, think and know after running your PR campaign. Whether it's controlling your narrative in earned, shared and/or owned media; demonstrating your expertise at speaking engagements; getting a nod of approval from brand partnerships; or making sure you show up and show out at special appearances--we craft your brand story and strategically share it where it matters the most. Your products, service or persona aren't going to sell themselves, but your story and intentional narratives will. *Winks* Prices Vary Submit My DFY Request DFY Operations The growth of your brand depends on operations management. Think about it...growing a team, streamlining roles and responsibilities, establishing and maintaining a company culture, following up with potential customers, calendar scheduling (basically all the business-y stuff) are ESSENTIAL to scaling a brand. Whether you're planning an event, launching a program, or running absolutely everything, we know it can be a lot to get the behind-the-scenes to be as effective and efficient as possible. The key is developing and following systems so that you can take your professionalism, legitimacy and brand experience to a whole 'nother level! Let's grow your brand from the inside out. Prices Vary Submit My DFY Request

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."