Future Link Optimizing Processes and Expanding Sustainable Impact for Future Link’s Career Coaching Program Client Future Link Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Non-Profit Here's the Sitch (aka Situation) Future Link sought a program evaluation consultant to assess and provide recommendations on the structure, processes, metrics, and scaling plan for their Career Coaching Program (CCP). The goal was to increase students' college persistence rate, degree completion, and workforce training outcomes that lead to internships and job placements. With nearly 1 million followers, viral moments, and cultivated influence, Tina Turtle has reached a pivotal point in her brand journey, that involves solidifying her as a fashion and lifestyle content creator. Our Approach BRVC worked closely with Future Link to evaluate the program and create recommendations aimed at scaling the CCP. Our approach focused on improving efficiency, streamlining processes, and maintaining a human-centered approach while leveraging technology for scalability. Program Evaluation & Process Improvement: We reviewed the current program, focusing on the three-track structure, student life cycle, and career coach life cycle. Based on our analysis, we created three Standard Operating Procedure (SOP) Documents to standardize processes for the Career Planners, students, and staff. We also recommended automation to streamline tasks, improve efficiency, and maintain program effectiveness. Metrics Evaluation & Scaling Plan: We conducted market research to assess national benchmarks for career development programs, ensuring that Future Link was measuring the right data points. We also developed a scaling plan that outlined the steps needed to grow the program — including human, technical, and financial resources. Implementation & Automation: We implemented processes using Monday.com for tracking, reporting, and automation. This included designing workflows for all stages of the program and providing a clear, actionable plan for scaling and reporting to key stakeholders, such as the Future Link board and the ECMC Foundation. Our Impact & Client Milestones BRVC helped Future Link build a scalable framework for their CCP, focusing on process improvement, resource development, and data-driven strategies to ensure sustainable growth: Scaling Plan Development: We created a roadmap to expand CCP by focusing on human, technical, and financial strategies. The plan set clear goals to increase student reach to 175 students and secure 65 internships by 2024. We also identified key metrics for success, including graduation rates and financial stability. Process Improvement & Automation: Streamlined SOPs and integrated Monday.com for tracking and automating workflows. This improved efficiency, reduced administrative tasks, and supported the scaling of the program without compromising its personalized approach. Resource Creation: Developed 41 resources, including templates, tutorials, and guides, to aid in program execution and staff onboarding, empowering Future Link to grow while maintaining consistency. Data-Driven Strategy: We aligned the scaling efforts with measurable metrics, ensuring continuous improvement and positioning Future Link for future funding opportunities with detailed reports for stakeholders like the Future Link board and the ECMC Foundation.

City of Bridgeport Driving Community Engagement for Equity in Procurement Client City of Bridgeport Year 2024 Scope of Work Content Creation, Public Relations Industry Municipal Here's the Sitch (aka Situation) The City of Bridgeport, in partnership with Griffin & Strong, P.C. (GS), conducted a Disparity Study to examine potential disparities in municipal procurement based on race and gender. GS sought BRVC’s support to drive local community engagement and public relations efforts to raise awareness of the study and maximize attendance at English- and Spanish-speaking Informational Meetings and Public Hearings. Our Approach BRVC implemented a strategic outreach and public relations plan to promote the Disparity Study and encourage community participation. Key initiatives included: Community Outreach & PR Planning: Created pre-event plans tailored to English- and Spanish-speaking audiences for both the Informational Meetings (September 10–11, 2024) and Public Hearings (November 20–21, 2024). Collaborated with GS and Bridgeport’s Small Minority Business Enterprise office to identify and engage target organizations, networks, and individuals through databases, research, and personal connections. Marketing Collateral Development: Designed transformative English-language flyers for both the Informational Meetings and Public Hearings to connect with the community. Drafted and launched press releases via Cision’s PRWeb, reaching up to 133 media platforms. Distributed press releases directly to local outlets, including CT Post, News 12, Channel 8, Hartford Courant, Patch - Bridgeport, and event platforms like AllEvents.in. Strategic Online Promotion: Secured calendar placements on local platforms like CT Post, Patch, and others to maximize visibility. Adapted outreach for Public Hearings to target construction-related professionals and service providers for broader participation. Our Impact & Client Milestones BRVC’s strategic outreach and public relations efforts successfully amplified community awareness and engagement for the City of Bridgeport’s Disparity Study, resulting in the following impactful outcomes: Increased Visibility: Press releases reached a potential audience of up to 3.8 million, with 260 placements across both events and numerous clicks driving interest. Secured online calendar placements on prominent platforms like CT Post, Patch - Bridgeport, and AllEvents.in, generating thousands of local impressions. Community Engagement: For the Informational Meetings, 83% of contacted organizations responded, with 33% sharing event details through newsletters and e-blasts. Notable participants included Colorful Bridgeport, Connecticut Construction Industries Association (CCIA) + CCIA Divisions/Associated General Contractors of CT, and ABC Connecticut (Associated Builders and Contractors of CT), demonstrating strong community collaboration. Public Hearings maintained participation, with key organizations like the Hispanic Chamber of Commerce, Bridgeport Regional Business Council, and others amplifying outreach efforts and engaging diverse community members. Event Attendance: Recognizable attendees included influential community members and representatives from targeted sectors, particularly construction-related industries, as outreach efforts shifted to better align with audience demographics.

Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Sitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--especially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month "From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter.) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Below are speaking engagements and strategic alliances secured: 2022 Entrepreneurship Innovator Award Main Stage speaker at 2021 Black Women's Expo, where she provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend Panelist and love workshop facilitator at 2022 Essence Fest BAUCE Magazine Masterclass facilitator Power to Fly Workshop facilitator Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.

National Museum of African American History and Culture (NMAAHC) Transforming Internship Programs: Streamlining Recruitment, Onboarding, and Alumni Engagement for Long-Term Growth Client National Museum of African America History & Culture Year 2023-2024 Scope of Work Project Management, Systems Implementation, Administrative Assistance, Event Planning Industry Municipal Here's the Sitch (aka Situation) The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. The National Museum of African American History & Culture (NMAAHC) needed assistance in transforming its internship and workforce development programs. Specifically, BRVC worked on simplifying the recruitment process, streamlining onboarding, and fostering long-term alumni engagement. This was crucial for enhancing the museum's internship programs while supporting a high volume of applications and candidates. Our Approach BRVC worked with NMAAHC to evaluate their current systems, identify bottlenecks, and implement solutions that improved efficiency and scalability. Our services included project management, systems implementation, administrative assistance, and event planning. Auditing Current Systems: We started by auditing NMAAHC’s existing databases, resources, and workflows to gain familiarity with their program. We identified key bottlenecks and areas of improvement, especially in tracking internship applications and maintaining alumni connections. Creating SOPs and Workflows: To address the identified challenges, we created Standard Operating Procedures (SOPs) to document best practices and ensure consistency. We also developed workflows using Asana, which streamlined communication, task management, and follow-ups. Additionally, we implemented a timelining system to ensure that the application process and intern onboarding remained on track. Implementing Systems: We leveraged automated tools to enhance data tracking, manage tasks efficiently, and ensure timely responses. These systems allowed NMAAHC to reduce manual effort while increasing the scalability of their processes Our Impact & Client Milestones Streamlined Recruitment: Through the implementation of efficient SOPs and workflows in Asana, we helped NMAAHC manage 1,300+ applications , reduce processing times, and ensure that candidate inquiries were promptly addressed. This led to record-high application volumes and reduced internal bottlenecks in the recruitment process. Improved Alumni Engagement: By reconnecting with 75+ alumni through surveys, newsletters, and networking events, we successfully launched a new alumni initiative. This kept alumni engaged and turned them into advocates for the program, further enhancing the museum's reputation and community connections. Efficient Onboarding: The redesigned onboarding process for over 60+ interns provided a structured, stress-free experience. By creating easy-to-follow workflows and helping with logistics like background checks and IT support, interns started their roles with confidence, and supervisors saved valuable time. Operational Efficiency & Future Planning: Our work laid the foundation for scalable growth in NMAAHC’s internship programs. With automated workflows, clearer processes, and a stronger alumni network, the museum is now better positioned to continue expanding its reach and improving participant experiences in future cycles.

Traffix'd Project Insightful Guidance, Renewed Confidence Year 2023 Scope of Work Brand Growth Audit Industry Start-Up, B2C Natalie B. Founder "The (consultation) service was better than I expected. Not because I went into it believing it would not be valuable but because I was a bit nervous and feeling overwhelmed. In addition to Brianna sharing insightful information, she also shared her story which made me feel confident about the direction I am headed in."

Lachers Reese Expansion, Here We Come! Lachers Hair By Demand Improves Operations Management Client Lachers Reese: Holistic Growth Year 2018-2019 Scope of Work Brand Messaging Development, Brand Partnerships, Project Management, Systems Implementation, Administrative Assistance, Team Development Industry Lifestyle, B2C Here's the Sitch (aka Situation) A move to a new salon location in 2018, sparked a determination for brand growth--starting from the inside! Goal & Objectives Update and launch website Create and promote event packages for weddings, event planners, bar & bat mitzvahs, entertainment companies, etc. Create and implement marketing/public relations plan that increases client relationships, workshops and strategic partnerships Find opportunities to maximize staff, and overall growth in customers Our Approach To prepare the Lachers Reese brand for the benefits of an aggressive integrated PR/Marketing Strategy & Communications plan, BRVC's collaboration focused on brand development, digital marketing consulting, operations consulting, creative services & preliminary public relations support. Our Impact & Client Milestones Updated website for discoverability, brand identity and consistency purposes. Updates included: biography, images, online booking, special occasion bookings and newsletter subscriptions. The updated website generated incoming inquiries from potential clients (a nearly 50% monthly increase from 2017-2018) Developed messaging & graphics for brochures, which highlighted special occasion bookings Generated a list of state-wide venues, event planners & entertainment/performing arts companies to prepare for an aggressive promotional campaign Brainstormed & created a brand ambassador/influencer program to connect with local influencers Grew salon team to include assistant, receptionist and another stylist that aligns with updated brand goals and company infrastructure Ongoing support: Lead operations management Develop internal processes Improve company culture Host staff meetings Brainstorm salon specials Improve external communication processes & more

First Boulevard Black-Owned Neobank First Boulevard and Terrence J Launch Financial Literacy Initiative For HBCU Students Client First Boulevard: Financial Literacy Initiative Year 2021 Scope of Work Brand Messaging Development, Public Relations Industry Start-Up, B2C Our Approach For this 1-month campaign, we knew it would be best to leverage Terrence J’s brand ambassadorship to bring awareness to First Boulevard’s mission—particularly among publications that cater to Black millennials, HBCUs and breaking news within the Black community. To maximize our efforts we firstly conducted a coverage audit on First Boulevard and Terrence J, analyzing stories within the past 365 days in order to determine the best outlet to release an exclusive. Here's the Sitch (aka Situation) Black America has been underbanked, unbanked and underserved for centuries. First Boulevard empowers Black America to take control of their $1.4T+ in annual economic impact while also being fully inclusive and welcoming of all other communities. Specifically, First Boulevard Founders, Donald Hawkins and Asya Bradley, wanted to bring awareness to their Project Tassels campaign with actor, and media personality, Terrence J, who is their Strategic Advisor of Financial Education. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast. Our Impact & Client Milestones In addition to writing and releasing a press release on the wire with the First Boulevard team, our tailored pitches resulted in 19 placements on Rolling Out, HBCU Buzz, BIN.com , Sheen Magazine, Afro Tech, Urban Magazine, Def Pen and Power 105.1, News One, HBCU Connect and more. (73% of coverage included backlinks diverting traffic to First Boulevard's website.) Although not selected as the final outlet to release the exclusive, our efforts did garner interest from The Breakfast Club. Additionally, despite scheduling conflicts which prevented the officiation of the interview, our efforts did garner interest from the Earn Your Leisure podcast.

Swelly Small Town Artist Gains Buzz for The Release of His Single Featuring an Artist Signed to DJ Khaled Client Swelly: Single Release ft. Multi-Platinum Artist Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) A CT artist embraces his humble beginnings, grit, and desire to uplift underrepresented individuals in order to reach new audiences via his single release, connecting with youth in his hometown of Willimantic, CT, and attending Super Bowl LIV weekend. A native of New York’s Washington Heights, independent artist, Swelly, developed a love of music and hip-hop culture from his artistic peers, as well as growing up in Dyckman. Swelly’s music is rooted in his coined saying, “Tryna Get Right” (TGR)—a motto which represents the daily perseverance, built from the rough upbringing he and his loved ones faced. Prior to working with us, his grounded mentality and non-stop hustle granted him the opportunity to share the stage with the likes of French Montana, Lil Durk, Young Ma, and Jim Jones; and earn over a total of 1,000,000 Youtube views on music videos. When Swelly landed a feature with DJ Khaled's We The Best Music Group label signee and multi-platinum artist, Flipp Dinero, he knew it was an opportunity to reach new fans and indoctrinate them into the TGR community. So we went to work: So we went to work: So we went to work: Our Approach To ensure we presented Swelly's relatable story in the most effective and authentic way, our collaboration started with an audit of his existing brand presence online and production of an elecontric press kit as well as other pitchable materials. Since Swelly had a connection to his home state, New York, as well as Willimantic, Connecticut (a place he called his 2nd home), we launched a 6-month "Better Days" regional campaign that positioned him as a rising talent who uses music as a way to create a life that's better than his circumstances. To diversify the reach of Swelly's brand, we considered traditional and non-traditional visibility opportunities (i.e. Instagram takeovers, collaborating with community organizations and a celebratory event for the single) Our Impact & Client Milestones Within the first 3-months of our campaign, we secured 11 local and regionally recognized media placements (Estimated impressions: 1,776,188) 90% of the news coverage was earned media 55% of the news coverage introduced elements of Swelly's story to audiences via an interview or profile story (instead of only posting his song/music video) The "Better Days" music video premiered on WorldStarHipHop.com--which garnered over 1,000,000 views in less than 48 hours Notable media coverage: WTNH 8 (an ABC affiliate), ItsBizKit, CT Breakthrough, Hip-Hop Vibe, 107.7fm The Edge The WTNH 8 TV interview was shared on the outlet's Facebook page which garnered 858 shares, 333 likes, and 92 comments The increased brand awareness contributed to growth on Swelly's Instagram presence, specifically: 91k+ impressions 16.4k engagement 153 link clicks 57k+ reach Additionally, we coordinated a collaboration with Windham Regional Community Council's Youth Investment program--which strives to guide youth toward productive interests, develop a sense of self efficacy and make responsible choices and positive contributions to the community. Swelly spent the day with 10+ teenagers, tending to a community garden. While there, he was able to share his experiences traveling back and forth to Willimantic, and pursue a music career despite adversity. When Swelly signed to Roc Nation's independent distribution entity--Equity Distribution--a month into our collaboration, we leveraged the news to secure attendance at Super Bowl LIV weekend in Miami, Florida. While there, he attend Boom Cups' Celebrity Basketball game (affiliated acts: Floyd Mayweather, Tory Lanez, Swae Lee, Trey Songz, DJ Clue, Pop Smoke and more). He also attended Miami Super Bowl LIVExperience Rooftop Concert featuring national recording hip hop artist, Trina. By attending both events, we secured an estimated 42,754 impressions. Notable media coverage: Round Two-The Show, Could Be You TV, Keturah The Host, Carmen Roxanne (work seen in Baller Alert, ONSITE TV and Unwritten Media) and Magazine Muzic.

Connecting Creatives With Career Opportunities The City of New Haven and the Connecticut Office of the Arts unite to launch an innovative career fair designed to empower creatives and arts organizations. Client City Of New Haven Year 2024 Scope of Work Communications & Marketing Assets, Go-To-Market Strategy, Content Creation, Public Relations, Brand Partnerships, Event Planning & Management Industry Muncipality Here's the Sitch (aka Situation) The Connecticut Office of the Arts (COA) is dedicated to fostering the health of Connecticut's creative economy. Guided by the belief that the arts are a human right, COA supports participation and arts-making for all people. To bring this vision to life, Creative U was born—a dynamic two-day conference led by Sweets & Sounds Entertainment, hosted by the City of New Haven, and powered by COA. The goal: create a space for learning, collaboration, and networking while directly connecting creatives to employment opportunities in arts and entertainment. BRVC was brought on to help launch the first Creative Workforce Arts & Entertainment Career Fair, a centerpiece of the event. The challenge was to craft a go-to-market strategy that not only drove awareness and attendance but also created a meaningful experience for both job-seekers and employers. Our Approach To ensure the event's success, BRVC implemented a multi-layered strategy that integrated marketing, communications, and on-the-ground event execution. Strategic Planning & Positioning: Developed messaging to position the career fair as a one-of-a-kind, free opportunity for creatives and employers. Created the Creative Workforce: Arts & Entertainment Major, a workshop series to prepare participants with networking, innovation, and career advancement skills. Content Creation & Marketing: Designed engaging visuals, promotional content, and registration funnels to build excitement and drive attendance. Leveraged storytelling across social media and PR outreach to highlight the event’s unique value Partnership Development: Secured key partnerships with local arts organizations and businesses to broaden outreach and participation. Event Execution: Managed day-of logistics including registration, employer coordination, panel discussions, and interactive features such as: Live music by DJ Ch’Varda Free headshots for attendees Networking Bingo 1:1 office hours with industry experts Keynote conversation with guest speaker Pretty Vee Qualitative Feedback Attendees appreciated connecting with employers exclusively focused on arts and entertainment: “At most career fairs, no employers are geared toward the arts. This event was a game changer.” One employer shared immediate ROI: “I’ve already contracted a design project with a candidate I met at the fair and have meetings scheduled with two others. I wouldn’t have found this talent otherwise.”

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Cheryl Grace Changing The Narrative: Former Corporate SVP Turns Full-Time CEO of Her Own Company Client Cheryl Grace: Corporate SVP to Full-Time CEO Year 2022 Scope of Work Brand Messaging Development, Public Relations, Speaking Engagements Industry Lifestyle Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative. Our Approach While being mindful of the sensitivities of this transition, we started our collaboration with a brand audit and strategy to ensure Cheryl's messaging as well as identity factors were updated to best show why her shift was an example of how corporate women can reclaim their power and live a fabulous life. Then, we used our leading strategy to kick off a 9-month"From C-Suite to Corporate Coach" campaign which targeted visibility opportunities via traditional media, speaking engagements and strategic alliance. Our outreach began local, and gradually expanded to national platforms. Having set the foundation of Powerful Penny's brand awareness, we implemented a follow-up 5-month "Continuing the Fabulosity with Intentionality" campaign in 2022 to solidfy Cheryl's brand as a valuable contributor as an executive lifestyle coach for individuals as well as corporations; and complement her owned media platform (Level Up with Grace LinkedIn newsletter) Our Impact & Client Milestones Two months into BRVC's collaboration with Cheryl, we met our media goals by 66% (with 75% of coverage being national and internationally recognized) and our speaking engagement goals by 50%. Over our 14-month collaboration, out of the 46 placements earned (Estimated 2B+ impressions): 3 were TV interviews where Cheryl promoted products live, as well as her online store (Cheryl's Shop of Fabulosity) where she sells work and love products, courses, workshops and bootcamps Coverage included traditional and non-traditional online, print and broadcast platforms 52% of the coverage included backlinks to Cheryl's platforms, 38% generated direct traffic 1 resulted in Cheryl writing bylines where her executive lifestyle expertise was consistently exposed to women 40 - 65 years old, who reside in the U.S., U.K., Italy and Australia Notable outlets include: Essence, Yahoo, Sheen Magazine, Authority Magazine, Thrive Global, Well + Good, Daytime Chicago, Hustle & Soul, xoNecole, The Sisaundria Show, and Crunchy Tales. 5 months since our campaign ended, our efforts resulted in coverage on the She Ventures Podcast and Today. Out of the speaking engagements and strategic alliances secured: 1 resulted in Cheryl receiving a 2022 Entrepreneurship Innovator Award 1 resulted in Cheryl being a Main Stage speaker at 2021 Black Women's Expo, where provided on the spot executive coaching to 4 attendees; and she also had a booth to sell her products all weekend 1 resulted in Cheryl being a panelist and love workshop facilitator at 2022 Essence Fest Here's the Stitch (aka Situation) After working over 25+ years in corporate America, this highly sought-after speaker and corporate pioneer took a leap of faith - and transformed her side-hustle into a full-time executive lifestyle firm--which is committed to coaching women on how to be their best multi-dimensional selves. Transitioning from a 25+ global corporate career to full-time entrepreneurship is no easy feat--espeially when you're mainly known for your work and (huge) accomplishments in the c-suite. (Cheryl Grace enters the chat.) But the challenge was no match for Cheryl Grace. After transforming corporate reputations and changing the way consumers and decision-makers valued Black America's spending power and corporate influence, she decided to commit, what she calls her "Career 2.0," to transforming individuals to next level advancement at work, in love and at home. Unapologetic about living a fabulous life and her journey to get there, Cheryl left corporate America behind in April 1, 2021 to level up Powerful Penny LLC (a side-hustle she began in 2017)--and she was eager to share her new narrative.