Haiama Beauty Co. Project 8 Weeks to Marketing Success Year 2023 Scope of Work 60-Day Pow Wow Industry Lifestyle, B2C "BRVC is an incredible firm! I attended an 8-week course for SMBs/entrepreneurs and I learned how to use TikTok, how to better reach my target audience and identified attainable marketing goals for the next 3 months. Highly recommend!" Allison Shimamoto Founder

"TAPPING INTO MY SECRET SAUCE helped build confidence and let me know to just be myself because that’s what my audience will love the most. I enjoyed Brianna's course and was able to learn how to better understand my audience. Her course was supportive and encouraging, I appreciated the group setting because it allowed me to listen and pick up from others because we all did things differently." Micha'Angelina Founder

"I don’t have to shape-shift in order to grow this brand. I’m literally just showing up. It all works because it’s my brand, it’s me. Brianna’s method has reassured me that it’s okay to use my brand story to keep going, that all the moving pieces in my business will come together, I can be authentic in every stage, and make sense as my business evolves. Her method has made me feel like my brand is such a representation of what I’m authentically trying to translate to the people." April Kelly Mompreneur & Start-Up Founder

Call Me Ace Independent Billboard-Charting Artist Uses Music to Call Out Racial Injustice, Burn Out & Work-Life Balance Client Call Me Ace: Music with a Cause Year 2019 Scope of Work Brand Messaging Development, Public Relations Industry Entertainment Here's the Sitch (aka Situation) Determined to use his music and professional knowledge as a gateway to connect with disenfranchised communities, Call Me Ace encourages his supporters to live a rich life, not just a life full of riches through timely music releases. Call Me Ace is an independent hip-hop artist, millennial professional and creative tech entrepreneur, whose debut album, Airplane Mode, hit #3 on the iTunes Top 40 US Hip-Hop Album Chart as well as #50 on the Billboard R&B/Hip-Hop Album Sales chart. Determined to elevate the buzz he created on his own, Ace desired brand awareness ahead of the release of his second EP, Working From Home. Our Approach To kick-off our 12-month campaign, we audited Ace's online presence, conducted a competitive coverage analysis to identify unique narratives and updated/created all pitch-able assets. Our strategic communications and marketing strategy aimed to gain local, regional & national publicity via blogs, podcasts, digital, print & unconventional publications; as well as be mindful of appearances and strategic partnerships. Based on our market research, there was an opportunity to not only leverage Ace's artistic achievements, but also frame narratives around his millennial perspectives on business and lifestyle topics. Additionally, as the unforseen pandemic occured, Ace released Working From Home: Extended which elaborated on news topics like burnout, work-life balance and social justice. We worked with Ace to use the EP's pre-orders as well as Google’s gift-matching program to raise $10,000+ for Faith In Action’s Live Free campaign to end social injustice. Our Impact & Client Milestones Within the first month of pitching the "Working From Home" campaign, we secured an exclusive with Earmilk--a nationally recognized music publication--for the "Gold Cuffs" single, which contributed to the first 1,000 Youtube views. The month the EP dropped, we wrote and distributed a press release which got picked up by 228 platforms, totalling an estimate of 11M+ impressions. In the following months we garnered a total of 61 placements, totalling an estimate of 419m+ impressions. At the end of the 12-months, our efforts were complemented by Ace's songs "5:15am" and "No Assistance" getting added to the NBA 2K21 Next Gen Gaming Experience (featuring songs from 2 Chainz, Lil Wayne, CHIKA, Pop Smoke, Tame Impala, Drae Harris, The Weeknd, JID, Jack Harlow, Juice WRLD and more) Notable media coverage: FOX Soul, Afro Tech, Blk Creatives’ Twitter-chat summit: FEARS, Medium, Urban Magazine, Live with DJ A-Rod, Sheen Magazine, LA On Lock, Global Money World, Central Sauce and more. In 12-months, we were able to produce 4x more media coverage for his brand, compared to the year prior to working with us. After the first year of working together, we continued our collaboration for another 12 months to continue raising brand awareness--particularly for his project "Out of Office." Our PR support resulted in: 37 placements (Estimated impressions: 3B+) Notable coverage: HipHop Dx, KAZI Magazine, Def Pen, Hype Magazine, Audiomack (playlist), xoNecole, Sheen Magazine, Pie Radio UK, Travel Noire, Digital Journal and more. Invites sent to selected media to attend a virtual listening party (which had 100+ attendees, including a journalist from Hip Hop Since 1987) Being a semi-finalist for BET's #BETAmplified contest A press release announcing Ace's collaboration with the Ford Mustang

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses

Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work Strategy Industry Start-Up, B2B "By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far." CEO, Creative Director Ashli F. CEO, Creative Director Ashli F. Here's the Sitch (aka Situation) As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction. However, growth was not yet systemized or scalable. Key challenges included: No consistent client acquisition strategy beyond inbound referrals Discomfort with pitching, particularly when it felt inauthentic or misaligned Revenue inconsistency, despite offering high-ticket services ($10K–$30K+) A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth. Our Approach Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth. The session focused on: Clarifying Brand Positioning & Ideal Client Focus Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship Refined how to communicate value in a way that feels authentic, intentional, and aligned Reframing Outreach as Aligned Partnership-Building Shifted the client’s perspective on pitching from transactional to relationship-driven outreach Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels Revenue Strategy & Service Alignment Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets Introducing Scalable Systems & Sales Structure Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time Founder-Led Visibility Strategy Reinforced the importance of the founder’s voice in building trust and connection Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility Our Impact & Client Milestones Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth. Key milestones included: Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services. Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts. Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process. Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm. Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency. Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

Town of Waterford Showcasing Grant Impact and Establishing the Economic Development Commission’s Presence Client Town of Waterford: Establishing the EDC's Presenc e Year 2023 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Newsletter Creation Industry Municipal Here's the Sitch (aka Situation) In 2022 and 2023, with the help of BRVC’s Operations Management team, the Town of Waterford (TOW) awarded a total of $170,065.01 in grants to small businesses through its Small Business Grant Program, funded by the American Rescue Plan Act. Despite the program’s success, TOW lacked in-house support for marketing and content creation to effectively showcase its impact and position the Economic Development Commission (EDC) as a resource for the local business community. Our Approach BRVC’s Creative Strategy team provided comprehensive support to amplify the program’s success and elevate TOW’s branding as well as storytelling. Marketing Audit Conducted a competitor analysis to refine TOW’s brand identity and identify successful elements of similar programs. Mini Marketing Campaign Developed messaging, strategy, and key performance indicators to promote the program and align with TOW’s long-term branding goals. Content Creation Produced 8 original social media posts, including captions and hashtags, along with a newsletter and press release highlighting the program’s achievements. Visual Branding Designed and delivered a specific EDC logo to establish the commission as a trusted resource for the business community. Our Impact & Client Milestones Delivered high-quality, engaging content (videos, graphics, and written assets) shared on TOW’s website and social platforms, effectively showcasing the First Selectman and EDC’s impact on small businesses. Supported TOW in sharing grant recipients’ stories and highlighting the program’s success, building stronger connections with the local business community. Provided a ready-to-use press release template to spotlight the distribution of over $170k to small businesses. Positioned the EDC as a valuable resource through cohesive branding and storytelling, and a first-ever logo. With BRVC’s expertise, TOW successfully demonstrated the transformative impact of its grant program, enhanced its public visibility, and set the stage for long-term community engagement and support BRVC x TOW & EDC - NEWSLETTER - Small Business Grant Program Cohorts 1 and 2 (2022 - 2023) PRESS RELEASE - Waterford’s Economic Development Boosts Local Businesses

Connecting Creatives With Career Opportunities The City of New Haven and the Connecticut Office of the Arts unite to launch an innovative career fair designed to empower creatives and arts organizations. Client City Of New Haven Year 2024 Scope of Work Communications & Marketing Assets, Go-To-Market Strategy, Content Creation, Public Relations, Brand Partnerships, Event Planning & Management Industry Muncipality Here's the Sitch (aka Situation) The Connecticut Office of the Arts (COA) is dedicated to fostering the health of Connecticut's creative economy. Guided by the belief that the arts are a human right, COA supports participation and arts-making for all people. To bring this vision to life, Creative U was born—a dynamic two-day conference led by Sweets & Sounds Entertainment, hosted by the City of New Haven, and powered by COA. The goal: create a space for learning, collaboration, and networking while directly connecting creatives to employment opportunities in arts and entertainment. BRVC was brought on to help launch the first Creative Workforce Arts & Entertainment Career Fair, a centerpiece of the event. The challenge was to craft a go-to-market strategy that not only drove awareness and attendance but also created a meaningful experience for both job-seekers and employers. Our Approach To ensure the event's success, BRVC implemented a multi-layered strategy that integrated marketing, communications, and on-the-ground event execution. Strategic Planning & Positioning: Developed messaging to position the career fair as a one-of-a-kind, free opportunity for creatives and employers. Created the Creative Workforce: Arts & Entertainment Major, a workshop series to prepare participants with networking, innovation, and career advancement skills. Content Creation & Marketing: Designed engaging visuals, promotional content, and registration funnels to build excitement and drive attendance. Leveraged storytelling across social media and PR outreach to highlight the event’s unique value Partnership Development: Secured key partnerships with local arts organizations and businesses to broaden outreach and participation. Event Execution: Managed day-of logistics including registration, employer coordination, panel discussions, and interactive features such as: Live music by DJ Ch’Varda Free headshots for attendees Networking Bingo 1:1 office hours with industry experts Keynote conversation with guest speaker Pretty Vee Qualitative Feedback Attendees appreciated connecting with employers exclusively focused on arts and entertainment: “At most career fairs, no employers are geared toward the arts. This event was a game changer.” One employer shared immediate ROI: “I’ve already contracted a design project with a candidate I met at the fair and have meetings scheduled with two others. I wouldn’t have found this talent otherwise.”

Exhibit B Agency Project 50% Revenue Goal in 3 Months Year 2023 Scope of Work Strategy Industry Start-Up, B2B "By uncovering my strategic steps I’ve been landing longer term contracts, which I was never really focused on before. I wanted to hit $10k - $20k months faster, doing 1 or 2 projects a month. Thinking strategically about my approach, I was able to hit 50% of my goal within 3 months. I also figured out a way where I don't have to be completely present on my business’ Instagram and can still introduce people to my story and the brand which has been working so far." CEO, Creative Director Ashli F. CEO, Creative Director Ashli F. Here's the Sitch (aka Situation) As the Founder & Creative Director of Exhibit B Agency, the client had built a strong reputation through referrals and word-of-mouth, delivering high-quality work across web design, branding, and creative direction. However, growth was not yet systemized or scalable. Key challenges included: No consistent client acquisition strategy beyond inbound referrals Discomfort with pitching, particularly when it felt inauthentic or misaligned Revenue inconsistency, despite offering high-ticket services ($10K–$30K+) A desire to work with aligned, investment-ready clients in tech, film, music, and entrepreneurship While the creative foundation was strong, the business needed structure around positioning, outreach, and sales systems to support sustainable growth. Our Approach Through a targeted 1-hour strategy session, we provided Exhibit B Agency with a focused, high-impact roadmap to strengthen brand positioning, refine outreach, and build a more intentional path to revenue growth. The session focused on: Clarifying Brand Positioning & Ideal Client Focus Identified alignment between Exhibit B Agency’s strengths and launch-driven clients across tech, film, music, and entrepreneurship Refined how to communicate value in a way that feels authentic, intentional, and aligned Reframing Outreach as Aligned Partnership-Building Shifted the client’s perspective on pitching from transactional to relationship-driven outreach Introduced simple frameworks for personalized communication across email, LinkedIn, and community channels Revenue Strategy & Service Alignment Mapped a clear path to a $20K revenue goal through high-ticket services like web design and brand campaigns Provided guidance on balancing premium offerings with flexible pathways to reach revenue targets Introducing Scalable Systems & Sales Structure Recommended building repeatable proposals, contracts, and outreach templates to increase efficiency Outlined key KPIs (pitches, calls, conversions) to track and optimize performance over time Founder-Led Visibility Strategy Reinforced the importance of the founder’s voice in building trust and connection Identified opportunities to leverage platforms like LinkedIn and YouTube for sustainable visibility Our Impact & Client Milestones Following a single strategy session, we conducted a check-in 90 days later to assess progress. While the full outreach strategy had not yet been implemented, Exhibit B Agency made intentional shifts that strengthened the foundation for scalable growth. Key milestones included: Secured high-value, time-intensive client work - Landed two major engagements, including a full company rebrand (3+ month project) and art direction for a large-scale summit—demonstrating continued demand for high-level creative services. Shifted toward longer-term, more stable revenue - Began prioritizing extended engagements over one-off projects, reaching approximately 50% of monthly revenue goals through ongoing contracts. Built scalable sales and delivery infrastructure - Developed ready-to-use proposals and contracts across core services—eliminating the need to recreate materials and increasing efficiency across the sales process. Prioritized operational efficiency before scaling outreach - Intentionally focused on “working smarter, not harder” by refining internal systems—ensuring readiness to execute consistent outreach (14–28+ companies per week) without overwhelm. Refined tools and systems for lead generation - Tested LinkedIn Sales Navigator and identified alternative tools that better aligned with workflow and cost-efficiency. Expanded visibility in a more sustainable way - Leveraged YouTube to share her story and introduce audiences to the brand—reducing reliance on constant Instagram presence while recognizing LinkedIn as a key area for growth.

CT Office of The Arts Connecticut Office of the Arts Bolsters Economic Opportunity in the Arts with Workforce Initiative Client CT Office of The Arts: Improving Economic Opportunity in the Arts Year 2017-2023 Scope of Work Project Management, Systems Implementation, Administrative Assistance Industry Municipal, Non-Profit Here's the Sitch (aka Situation) A paid apprenticeship program that gives Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans an opportunity to gain high-level professional work experience with not-for-profit arts and cultural organizations throughout the state. Since its inception in 2017, more than 100 Connecticut college students, emerging creatives, formerly incarcerated individuals and military veterans have been placed in apprenticeships at non-profit and cultural organizations. In return, they have explored various job opportunities in the arts, developed new passions, enhanced their skillset, received professional development support and, for some, long-term employment. Additionally, host organizations have provided apprentices with engaging experiences in arts administration, visual arts, arts presenting/curating, media arts, performing arts, visual arts, arts education and literary arts. In an effort to scale the program with an intenton of curating a well-rounded summer apprenticeship experience that attracts more talent as well as fosters job opportunities, the Connecticut Office of the Arts requested assistance to achieve the following outcomes: Maintain retention of apprentice placements in selected organizations Show that AWI/employment in the arts contributes to the economic growth in CT Be able to gather accurate apprentice demographics, and use data to further improve diversity, equity and inclusion in the program Build trust as well as organic & ongoing relationships between COA, apprentices & organizations (receive genuine trackable & quality feedback from organizations & interns in regards to their experiences with one another, as well as COA/AWI) Instill professional development workshops/trainings for intern applicants & selected organizations Long-term: Receive applications that align with the cross-sectors of the arts' community (i.e. public relations, marketing, etc.) Our Approach We worked with COA’s leadership to thoroughly assess and update internal messaging for the program to ensure it maintains its integrity of following state policy as well as its READI principles, provided messaging and counsel for public information sharing via newsletters, social media and directly with stakeholders, strategically and carefully implemented communications and operational practices/counsel to COA, stakeholders and apprentices as they navigated COVID-19 and facilitated implemenetation and supervision of the developed processes Our Impact & Client Milestones Since 2020, a total of 35 apprentices were provided job opportunities in 35 non-profit organizations within 2 years, resulting in over $131,250 being distributed to apprentices. (Please view our reports for details on the impact of our work and how we met/exceeded required outcomes: 2021 and 2020. Kindly note, each of our client collaborations include frequent check-ins, agendas and recap reports.) Additional Reference Links: AWI Website (Kindly note, BRVC is a part of the program’s redesign for 2023. Our work involves: brand development, social & digital strategy, public relations and project management.) 2021 Selected Apprentices 2020 Selected Apprentices

My Sister's Keyp'her New York Based Non-Profit Maintains Community Presence with The Launch of a New Initiative for Women of Color Client My Sisters Keyp'her: Community Hub for Women of Color Year 2019 Scope of Work Brand Identity, Brand Messaging Development, Content Creation, Social Media Management, Influencer Marketing, Brand Partnerships Industry Non-Profit, Start-Up Here's the Sitch (aka Situation) Following the success of her 2nd fashion show to raise breast cancer awareness among Black women, Power In Pink founder, Dafina Morris, created My Sister's Keyp'her to expand the ways she could support and uplift Black women. She wanted the initiative to serve as a hub for Black women to enjoy empowering events, engage with educational content and share experiences regarding a variety of health issues. For My Sister's Keyp'her's launch, Dafina wanted to host an intimate conversation for women of color (millennials to early 40s) to relax under the sun, and engage in activities that spark conversations about: balancing "trying to have it all" with self-care, uplifting one another and the power of networking/mentorship. Our Approach Because Dafina had been known for her breast cancer awareness advocacy, it was essential for us to develop solid messaging and consult on identity qualities (i.e. a logo) that clearly defined My Sister's Keyp'her as its own entity. Additionally, it was important that we strategically and gradually introduced this initiative to Power In Pink's audience, with takeaways that still resonated; and didn't cause disassociation with how they've come to relate to the organization within the past 2 years. Our Impact & Client Milestones Through our #PIPShifts soft social media campaign, we produced content that prioritized the transition into My Sister’s Key’pher—and specifically, recaps of the My Sister’s Keyp’her Kickback. 107 posts, 2,199 engagement, 24,733 impressions and 17,984 reach The most effective posts were: a Michelle Obama quote to emphasize self-check-ins—which garnered 43 engagement and 354 impressions; a giveaway The most effective posts in August 2019 were about: a black-owned construction firm An Instagram advertisement garnered 5,694 impressions (89% from the ad), 4,551 unique accounts and 32 visits to the RSVP link. The audience was 100% women, aged 25 - 34, located in New York Brand promotion for the event, specifically, garnered 9,000+ impressions on Instagram Received 15 new newsletter subscribers; and 16 new followers in less than 60 days With the help of BRVC, Power In Pink produced and hosted My Sister’s Keyp’her Kickback in Brooklyn, New York's Prospect Park which resulted in 12 RSVPs, a 58% attendance rate and a positive share of voice on Instagram post-event—from influencers. Coordinated and secured attendance from NYC influencers, bloggers & Youtubers: Quiana from Harlem Love Birds, Nellie from Brooklyn Active Mama, and Netta Woods (collective following of 32,000+) Secured 2 sponsorships with local businesses: Y7 Studio and Effie's Paper Curated gift box for attendees

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